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80 Years of Blaser Swisslube

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This is the customer-focused corporate value under which the Swiss lubricant manufacturer Blaser Swisslube is celebrating its 80th company anniversary. It all started back in 1936 with “Blaha-Glanz” – a shoe polish. Since then, the company has grown from a small regional business into a global player. In the company’s own Technology Centre, the focus is squarely on research and development. This focus has resulted in a breakthrough being achieved in a current civil aviation project.

The first successful product produced by the former Blaser+Co. AG was Blaha-Glanz, a water-repellent shoe polish that was sold on the surrounding farms. Willy Blaser laid the foundation for today’s company group in the crisis year 1936. As a 20-year-old who had been unable to find work in the painting trade he had trained in, he founded a one-man company in his parent’s house in Hasle-Rüegsau where he produced lubricants and chemical-technical products especially for agriculture. Perseverance was the order of the day due to the shortage of raw materials during the war years. 

The real upturn in the company’s fortunes began after the war when the customer base expanded to include besides farmers, mechanical workshops, the construction industry, the wood and metal processing industries and the first industrial factories. “With the same pioneering spirit that was present when the company was founded, tireless work was done to continue to expand the company, to increase and modernise the manufacturing facilities, as well as to increase the level of research and development,” explains the grandson and current Managing Director, Marc Blaser. 

Step-by-step to becoming a global player 

Fast forward to 1974 when Peter Blaser, (Chairman of the Board of Directors since 2010), picked up the baton to become the second generation of the Blaser family to manage the company. As a trained mechanical engineer, he introduced and added metal processing in the company’s repertoire as well as establishing and expanding the sales network in Europe and further afield. Owing to the international orientation and ambitions of the company, the corporate name was also changed to Blaser Swisslube during this time. In 1981, Blaser Swisslube Inc. was founded in Goshen, New York. In 1995 and 1996, subsidiaries in Germany, the Czech Republic and Japan followed. Today, Blaser has its own subsidiaries and agents close to its customers in around 60 countries across the globe and employs a total of 600 employees – 300 of whom are employed in Switzerland. 

From metalworking fluid to Liquid Tool 

The company continued unabated to develop its expertise in all things to do with metalworking fluids. This involved expanding and refining its research and development facilities to what, today, are the largest of its kind in the industry. With a surface area of around 3,500 m2, 70 chemists, microbiologists and laboratory technicians work on designing and developing coolants of the highest quality and, adopting true continuous improvement principles, analyse metalworking fluid samples from customers around the world. 

In order to be able to offer customers an effective added value when it comes to machining, the company inaugurated its very own Technology Centre in 2009. Marc Blaser: “Our Technology Centre is truly state-of-the-art and enables us to carry out stringent tests on new metalworking products and system solutions.

The first successful product produced by the former Blaser+Co. AG was Blaha-Glanz, a water-repellent shoe polish that was sold on the surrounding farms. Willy Blaser laid the foundation for today’s company group in the crisis year 1936. As a 20-year-old who had been unable to find work in the painting trade he had trained in, he founded a one-man company in his parent’s house in Hasle-Rüegsau where he produced lubricants and chemical-technical products especially for agriculture. Perseverance was the order of the day due to the shortage of raw materials during the war years. 

The real upturn in the company’s fortunes began after the war when the customer base expanded to include besides farmers, mechanical workshops, the construction industry, the wood and metal processing industries and the first industrial factories. “With the same pioneering spirit that was present when the company was founded, tireless work was done to continue to expand the company, to increase and modernise the manufacturing facilities, as well as to increase the level of research and development,” explains the grandson and current Managing Director, Marc Blaser. 

Step-by-step to becoming a global player 

Fast forward to 1974 when Peter Blaser, (Chairman of the Board of Directors since 2010), picked up the baton to become the second generation of the Blaser family to manage the company. As a trained mechanical engineer, he introduced and added metal processing in the company’s repertoire as well as establishing and expanding the sales network in Europe and further afield. Owing to the international orientation and ambitions of the company, the corporate name was also changed to Blaser Swisslube during this time. In 1981, Blaser Swisslube Inc. was founded in Goshen, New York. In 1995 and 1996, subsidiaries in Germany, the Czech Republic and Japan followed. Today, Blaser has its own subsidiaries and agents close to its customers in around 60 countries across the globe and employs a total of 600 employees – 300 of whom are employed in Switzerland. 

sFrom metalworking fluid to Liquid Tool 

The company continued unabated to develop its expertise in all things to do with metalworking fluids. This involved expanding and refining its research and development facilities to what, today, are the largest of its kind in the industry. With a surface area of around 3,500 m2, 70 chemists, microbiologists and laboratory technicians work on designing and developing coolants of the highest quality and, adopting true continuous improvement principles, analyse metalworking fluid samples from customers around the world. 

In order to be able to offer customers an effective added value when it comes to machining, the company inaugurated its very own Technology Centre in 2009. Marc Blaser: “Our Technology Centre is truly state-of-the-art and enables us to carry out stringent tests on new metalworking products and system solutions.

Türkiye endüstrisine, alana özel, spesifik yayınlar üreten MONETA Tanıtım’ın sektörel dergilerinin editörlüğünü yapmaktayım. Yeni nesil, dinamik yayıncılık anlayışıyla, dijital ve basılı mecralarda içerik geliştirmek için çalışmaktayız.

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Lubrication

Total Strengthens Its Presence in the Industrial Lubricants Market

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Signing Ceremony, Nanterre. From left to right Florian Rouby-Giraud, CEO Lubrilog, Pierre Duhot, Senior Vice President Total Lubrifiants and Pascal Clement, GM Lubrilog.

Total Lubrifiants, the world’s fourth-largest international lubricants company, announces the acquisition of Lubrilog SAS.

Lubrilog SAS is a French company, based in Romans sur Isère, specialized in the formulation and production of very high-performance synthetic lubricants. The high-quality products of Lubrilog are tailored to specific customer needs and able to meet a wide range of extreme technical constraints.

This acquisition will create value for both Total and its customers. It will strengthen Total Lubrifiants’ position in the industrial lubricants market bringing a high level of expertise for critical applications in some key sectors such as mining or cement and materials.

With this customer-specific range of products, Total Lubrifiants broadens its high-end products portfolio to offer customers a fully integrated solution on a worldwide scale.

“I am glad to welcome Lubrilog in the lubricants team of Total”, says Pierre Duhot, Senior Vice President at Total Lubrifiants. “Thanks to our international presence, our teams and engineers around the world will be able to leverage Lubrilog’s high end technical solutions for the benefit of our clients. This step is fully aligned with our strategy to develop technologies and to be the partner of choice of our customers. This range of products is also in line with Total’s Climate Strategy and the Group’s ambition to get to net-zero emissions by 2050 and to reduce the carbon footprint of its customers”.

Total has a long-standing history of providing value-added lubricants and maintenance solutions to the industry while meeting the highest safety and environmental standards.

About Total Lubrifiants

Total Lubrifiants is a leading global manufacturer and marketer of lubricants. It has 42 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D centers. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.

lubricants.total.com

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About the Marketing & Services division of Total

The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 32,000 employees are present in 107 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing Services serves more than 8 million customers in its network of over 15,600 service stations in 71 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing Services has production sites all over the world, where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.

About Total

Total is a broad energy Group, which produces and markets fuels, natural gas and low-carbon electricity. Our 100,000 employees are committed to better energy that is safer, more affordable, cleaner and accessible to as many people as possible. Active in more than 130 countries, our ambition is to become the responsible energy major.

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Lubrication

Total Gets Largest Lubricating Plant into Solar

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Total declared its largest oil blending plant’s solarization in Singapore. Tuas plant’s equipment consists of 3,682 solar panels with of 1.2 megawatt-peak capacity. With the operation kick-off, 1,511 megawatt hours of electricity per year is expected, which covers 35 percent of the site’s energy needs and prevents up to 528 metric tons of carbon-dioxide emissions annually.

The plant, which opened in 2015, has a construction based on sustainability. It involves a roof especially designed to carry solar panels’ weight. The facility also benefits from a pier and shared equipment facilities that allow Total to both ship and receive base oil and additives to and from vessels rather than through land transportation.

5000 Service Stations in 57 Countries

Total’s worldwide has a target for solarizing 5,000 service stations in 57 countries. In the beginning of this year, the company solarized its 1,000th service station. In following months, with accelerating work, 1,000 stations per year shall be solarized.

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